How GreenPixel cut event reskin time by 65% and doubled seasonal releases - without expanding the team

GreenPixel — the studio behind Merge Hotel Empire and other successful merge titles — used Code Maestro to streamline event reskins, reducing prep time from 9–12 days → 2–4 days. Outcome: more seasonal events, more creative testing, higher engagement — same headcount.

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Who is GreenPixel

GreenPixel (Limassol, Cyprus) is a mid-size game development studio known for Merge Matters, Merge Hotel Empire and multiple mobile merge/casual hits. With 50–200 people, the studio has a strong focus on seasonal content, live-ops, creative iteration and retention through events.

Seasonal themes and visual refreshes are core to how GreenPixel keeps games alive — but that approach also demands consistent, fast and repeatable delivery.

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The challenge

Seasonal content worked — but the preparation process slowed down the calendar.

Before:

• 9–12 days to prepare one event package (visuals, UI, items, backgrounds)
• 3–4 seasonal events per year
• 1–2 visual variations per theme → limited A/B testing
• production bottlenecks between product / art / live ops / marketing

GreenPixel didn’t want to cut corners — they wanted to cut friction.

Leadership needed a way to:

• release more events per year without hiring
• test multiple themes instead of betting on one
• protect quality and artistic control
• unlock creative capacity, not burn it out

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What changed with Code Maestro

Code Maestro accelerated the repetitive work — without breaking the game’s visual logic.

All reskins preserved original asset ratios, layout proportions, UI spacing and overall art direction, which allowed the team to instantly preview new themes in real builds — without reworking logic or UI layouts.

Accelerated:

• preparation of seasonal visual packages across 4 themes 🎄 New Year / ❤️ Valentine’s Day / 🎃 Halloween / 🐉 Chinese New Year
• structuring & exporting assets under unified rules
• creating 4–6 visual variations per theme for live-ops & marketing tests
• preparation of assets for promo usage and review cycles
• preserving original asset sizes, ratios and visual hierarchy — allowing live preview and instant “try-on” of new art inside the game

Controlled by the team:

• style direction
• IP consistency
• artistic polish & final touch

What stayed intact

• original UI layout and proportions
• item placement and spacing
• visual readability across devices
• game feel and brand consistency

This meant new seasonal art could be applied and reviewed in-context, directly in gameplay — not in isolation.

CM handled the repetition — teams handled the decisions.

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Business impact

An important side effect: because asset proportions and layouts stayed consistent, teams avoided secondary rework cycles — no UI fixes, no logic adjustments, no extra QA passes just to “make visuals fit again”.

More attempts + same resources = higher probability of growth.

Why this resonates with studios like GreenPixel

• merge & casual titles live on fresh visual content
• creative leads need space for direction — not file handling
• product & marketing need more attempts to find winners
• leadership needs predictable cadence without inflation of headcount

When repetitive work shrinks, creative work compounds.

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The core insight

Reskin is not the value. Fast reskin with preserved structure is.

When visuals can be swapped without breaking layouts or logic, iteration becomes cheap — and cheap iteration scales.

Speed ≠ vanity. Speed = a multiplier on thinking.